MoynanSmith approached us and initially asked us to undertake a digital marketing assessment of their existing website. With results showing they already had an excellent digital foot print, and great local search ranking placement, we utilised the existing content to create a brand new, bespoke website design.
With the need to bring their existing website up to date in terms of design, we took inspiration from their logo, and brought the split blue/grey styling into many aspects of the site design.
The home page is designed to give a clear first impression of the accountancy firm, with the outside building photograph used to demonstrate that whilst they work with a range of business sizes, they are not a small firm, and are able to deal with large accounts as well as small ones.
MoynanSmith are renowned for their personal approach, so using a cropped image of Darren Moynan and Jamie Smith brings some personality to the visuals and a personal touch to the site.
Overall, we have used a mega-menu to simplify navigation, brought in a more comprehensive blog solution to improve the presentation of news and information, and added in landing pages for core sections to allow easier movement around the website pages from touch-screen devices such as phones and tablets.