Working with Jessica from Optic Jam, we took the time to understand the types of clients the business most commonly worked with, and first designed a logo around the concept Gary has for his main focus - Finding a needle in a haystack.

The final logo fed into the website design, using the professional copy from Sally, to create a unique and bold finished result, with a strong engineering feel.

The copy and website navigation structure are based on in-depth SEO research which identified exactly what potential clients are searching for, and what sort of information they are looking to find online.

The finished website delivers a bold aesthetic, with clear call-to-action presentation and a strong digital footprint from both the website itself and a range off offsite citations created based on the SEO research work.